“ The designer… has a passion for doing something that fits somebody’s needs, but that is not just a simple fix. The designer has a dream that goes beyond what exists, rather than fixing what exists… the designer wants to create a solution that fits in a deeper situational or social sense.
- David Kelley, Founder of IDEO, in Bringing Design to Software by Terry Winograd
Designers dream beyond fixing what exists | inspireUX - words to inspire user experience designers